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Online sales grow year after year, which makes it appealing for more and more companies to do business online. Yet as the number of online shops increases, so too increases the uncertainty among online shoppers as to which shops are safe and secure. Earning the trust of customers is therefore becoming a decisive key to success for online merchants who want to partake in the e-commerce boom. Continue reading to learn how shop operators can boost customers’ long-term trust in their shops and consequently increase revenue.
It’s time to say goodbye to HTML tables. With version 6.11. ePages is switching to DIVs as the basic element for the layout structure. By doing so we are not only improving the performance of the whole system and the structure of ePages but also setting the cornerstone for the improved storefront for mobile devices. If you have created the layout of your shop by using the standard editors of your backoffice the technological change will have no visible effect on the layout of your storefront. But if you have used self written CSS code to adjust the layout of your shop it might be possible that these layout changes will no longer be in place after the update. The ePages blog explains the reasons for that and show you the necessary adjustments that are needed to get back your layout.
Neuromarketing studies have shown that emotional activity in a customer’s brain decreases after just eight seconds. You must strive during this brief time span to get people enthusiastic about your online shop and your offerings. The single most important factor? A well-designed shop! But what should you keep in mind while sprucing up your shop? Continue reading the ePages blog to learn about four field-proven principles.